Why Patagonia Tells Customers Its Coats Are Toxic

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Sept. 25 (Bloomberg) — Advertising hits us from every direction..everyone is trying to get our attention. But we have a hard time believing what those ads are telling us. As part of Naked Brand, airing September 25 at 9pm EDT, we take a look at the way Patagonia is bringing transparency to their marketing. (Source: Bloomberg)

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